When designing any web page the designer needs to decide about the elements to be included and its incorporation into the overall layout of the website. One of the main constituent elements in the "Introduction" Page is the text. All the information that is presented in words is the textual content of the web page. In case of "Introduction" Page the textual content should consist of a gorgeous title and a paragraph with the detailed information.
Good quality website design will be search engine friendly to a great degree. What that means is the search engine will take notice of the proper mix of text and images, the presence of keywords, and, hopefully, the presence of a sitemap that allows the search engine crawlers to index all the various subpages on the website. Often overlooked, a sitemap can greatly boost the amount of traffic a website receives through spreading the presence of the website throughout the engines via different pages with different content eventually leading visitors to all the other pages of the site.
Somewhere on your home page, you should get your web design company to add a subscribe section. Make sure that the call to action is clear - say something along the lines of "Want to hear about our specials before everyone else? Sign up to our enewsletter to get information as it happens!" followed by a field for the subscriber to add their email address and, perhaps, their name.
Besides the text the other main component of the "Introduction" Page is the visual or graphic content. If any designer wants the "Introduction" Page to be appealing then attractive and relevant visuals and graphics have to be included in the page. Moreover, studies have proved that the visuals, graphics and images are more effective than the text. The text is to be read while the visuals just have to be seen and the message gets conveyed. The illustration needs to be as attractive as possible and be in tandem with the textual content. The appeal of the illustration also depends on the background color contrast. There should be a clear difference between the text and the illustration so that the effect of the illustration on the visitor is optimized and clear in the web design
So, when should you send your enewsletter out? Most people recommend sending out emails on a Tuesday, as people are too stressed to pay much attention on a Monday and, as the week goes on, they're likely to just forget about it over the weekend. If you have any concerns about when you should be sending your enewsletters out, your web design company will be happy to offer you the advice you need..
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